Craft Product Development

We have over 30 years experience of developing clothing for endurance sports. This experience has mostly been acquired through extended, mutually supportive relationships with elite sportsmen and women around the world. These include our partnership with the Swiss Phonak Pro Tour Team, the Swedish Cross Country Skiing team and triathletes Tim De Boom and Jonas Colting, to whom we supply all their competition and training wear.

Their exacting demands when it comes to functionality and comfort inform and power our ongoing improvements in design, technology and quality. The experiences and lessons gained from these partnerships provide the platform from which we design and develop clothing for every level and branch of sporting exercise.